Chief Marketing Officer.

This is a pivotal role within a business undergoing evolution. The organisation is investing in its commercial capabilities, modernising how it goes to market, and strengthening its position within the UK B2B energy landscape.

 

The Chief Marketing & Strategy Officer will play a central role in this transformation - building a more insight-led, digitally enabled, and commercially impactful marketing function, while shaping long-term strategic direction.

 

This is as much about building capability as it is about delivering results: redefining how marketing operates, embedding new ways of working, and elevating the organisation’s market presence.

 

What You’ll Be Responsible For

 

• Designing and embedding a modern, data-led marketing function that supports sustained commercial growth.
• Reframing the organisation’s market positioning and evolving its value proposition to reflect changing customer needs.
• Building a scalable demand generation engine, with clear accountability for performance and ROI.
• Leading the shift toward more integrated, insight-driven campaign planning across all channels.
• Partnering with sales leadership to improve pipeline quality, conversion, and overall commercial effectiveness.
• Establishing stronger market intelligence and customer insight capabilities to inform decision-making at all levels.
• Elevating internal and external communications to create a more consistent, compelling, and resilient brand narrative.
• Working across commercial, operational, and pricing teams to ensure propositions are aligned, competitive, and effectively brought to market.

 

What Success Looks Like

 

• A step-change in marketing effectiveness, with clearer links between activity, pipeline, and revenue.
• A more distinctive and credible market position, underpinned by sharper messaging and stronger brand presence.
• Better use of data, insight, and segmentation to inform strategy and execution.
• A marketing function that is seen internally as a strategic partner, not just a delivery team.
• More consistent, joined-up ways of working across teams involved in commercial delivery.

 

Scope of the Role

 

• Leadership of a multi-disciplinary team spanning brand, digital, product marketing, insight, and enablement.
• Ownership of marketing investment, with a focus on efficiency, impact, and long-term capability building.
• Influence across the UK business, with visibility at executive level and interaction with wider group stakeholders where relevant.

 

What You Bring

• A track record of building or transforming marketing functions in complex B2B environments.
• Experience aligning marketing closely with sales and commercial teams to drive measurable growth.
• Strong strategic thinking combined with the ability to execute and embed change.
• A data-led mindset, with a focus on performance, insight, and continuous improvement.
• The credibility and presence to operate effectively at executive level.

 

Leadership Style

• Invests in people, capability, and long-term development.
• Comfortable leading through change and ambiguity.
• Collaborative, but willing to challenge and raise standards.
• Focused on outcomes, with a pragmatic and commercially grounded approach.

 

Due to the amount of response we receive, unfortunately we are not able to give feedback to individuals, if you have not heard back within 5 days please assume that you have not been successful for the role you have applied for. By applying to this advertisement, you are hereby giving consent for Jo Holdsworth Recruitment to hold your details for a 30 day period and contact you via any method of contact you have listed on your application.

(Jo Holdsworth Recruitment - Recruitment Agency)